About Lure

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LURE is a modern media company comprised of a Communications Agency, a Production Studio and a Publishing Platform. LURE Agency develops strategically-driven, creative campaigns using traditional channels and trans-media storytelling together with its partners.

LURE’s Production Studio produces all its content, original series, TVCs, Print, OOH, Digital Video, Design and events. 

Luredby is its digital storytelling content platform featuring in-depth, original video series and editorials about the people who influence culture and subcultures through their art, faith, gender, sexuality and fashion. 

The media company based in Berlin is 100% independently owned, and leverages a global creative-collaborator and partner network. The company is dedicated to diversity, equal pay and business transparency, and is an employee profit-sharing company.


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