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OOH, Print, POS and digital Campaign

Lure partnered with ASICS and the German film star, Elyas M’Barek for a second time, and brought German model Anuthida as a fresh face to the new season.  Anuthida and her unique attitude on beauty  and lifestyle sports, perfectly fit our message of directly inspiring consumers to live a more active, sports on the go anytime anywhere approach.  We created a richly integrated SoMe video campaign directly connected to a CTA to exclusive sales over Zalando, supported by a strong OOH and Print campaign also supported in in-store POS.