Integrated Sales & Communication Program
Taking helm in the lead agency role for Coca-Cola, LURE developed, planned and orchestrated an integrated strategic communication program aimed at both gastronomers and end consumers celebrating the iconic glass bottle in HoReCa. The OOH campaign, the largest proximity OOH campaign Coke has ever launched, features 18 Restaurant partners, 61 motifs, 700 cities and 8,000 individual placements.
The program also includes a 6-part video series campaign that celebrates the stories of incredible German chefs, their restaurants and their original dishes. We also created a print campaign that’s featured in all relevant food magazines, and growing toolset to support gastronomers all over Germany to allow them take part in this groundbreaking new Coca-Cola program.