We don’t believe in silos or environments run by fear. The passion and commitment to that mission lives in everything we do.
We are an independently owned, strategic creative studio, agency, production and publishing company based in Berlin. We create for a community that values depth and immersive storytelling, and tapping into human-centric stories with universal cultural truths. As an agency and production company, we work together with incredible brands who have decided to attract audiences, rather than simply buy them.
We are a team driven by the uncompromising belief that long-term business success can only be achieved through honesty, hard work and genuine problem solving - not through manipulation motivated by profit margins. We are committed to diversity, equal pay and opportunity. LURE is also an employee profit-sharing company.